For too long now, Klout has had an iron grip on social media marketers. Klout determines your online worth by assigning you a number. In order to raise that number, you must do everything in your power.
This includes networking with those that Klout has deemed influential, asking others for Klout points by doling out a few of your own, and attempting to gain a lot of followers. Some have been known to offer blood or their first born.
Klout is a vicious and destructive ranking site that is driving some social media experts mad. Isn’t it enough that we’re tied to our smartphones, tablets, and laptops all day long? Now we have to worry about a random number too? It’s easy to see how panic can quickly set in.
The funny thing is that Klout isn’t actually based upon anything concrete. Sure, Klout has told the world that they use a certain method to calculate one’s number, but this method is top-secret.
When a Klout score drops, it’s a mad dash to raise that score once again – Klout can make you question your very worth. It’s demoralizing. Years from now, therapists will be treating people for a Klout breakdowns, I’m sure.
It’s time to fight back against Klout. A new site called Flout is aiming to do just this.
Flout (I’m dubbing it the anti-Klout) allows users to create their own Flout score. Once you visit the Flout site and connect to Twitter, you will be asked to enter any number that you want from one to sky’s the limit. As humorous as this site is, it does serve a very important purpose (and it may save you a few therapy dollars in the long run).
After picking your number, let the world know that you won’t succumb to Klout madness. Call it a social media revolution if you like. The point of Flout is to set your own limits, determine your own worth, and let Klout know that social media marketers are more than just mere numbers.
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